Marketers in 2015 will have a record-high number of technologies, channels, and tactics to choose from. The first step toward a solid strategy is finding focus amid the noise and increasing chatter, whether that noise is coming from a social network claiming to own the most valuable audience or a declaration that the one executive is now the chief officer of something new. There is an ever-increasing number of responsibilities and strategies based on the new technologies and platforms. Marketers must keep a strict focus on the metrics that matter to their business. Revenue growth was the number-one metric for surveyed marketers.
Revenue growth will continue be the primary metric that marketers use in 2015 to qunatify success, while customer satisfaction is a close second: 30% of marketers say that customer satisfaction is one of their top metrics. The third most important metric was a tie between ROI, customer retention
rates, and customer acquisition, demonstrating that 2015 focus will largely center on attracting customers and engaging them long-term.
With so many technologies demanding substantial time and effort, marketers must evaluate which tools will be most effective for their unique business goals. There is a long list of potential channels and strategies to invest in and a longer list of marketers who currently use them. .
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