Mobile Marketing Campaigns

Having a Mobile site is not the same as having a strategy.  While having a mobile web presence is a start, to be really proactive in marketing using Mobile devices, you need to have a comprehansive campaign designed for engagement on mobile.

Engage customers in the moment, send real-time alerts, and deliver transactional notifications with easy-to-use mobile messaging. Ready-made SMS and MMS templates and a drag-and-drop interface let you create any kind of mobile message—from mobile tickets and coupons to customer service updates and surveys.

Your customers have dozens of apps competing for their attention on every smartphone and tablet. Increase app engagement and drive mobile commerce with targeted mobile app alerts. Take your app strategy to the next level by building on tyour CRM platform.  Trigger interactions at exactly the right time and place, enhancing the customer journey with personalized mobile experiences that are triggered when your customers are within a targeted geographic range.

Behind every device, there’s a customer. With connected devices, lines between the physical and digital worlds cross paths. Marketers today manage more screens and use more utility-based and traditional marketing efforts to connect with their customers than ever before. Our campaigns drive customers to power connected solutions that react to online and offline customer actions in real time.

The mobile tsunami is upon us.  Current and future customers are mobile and technology makes it possible for all of us to function effectively using our mobile devices.  If your web presence is not mobile ready, you are losing a vast percentage of potential sales.

Over the past few years, mobile web usage has considerably increased to the point that web developers and designers can no longer afford to ignore it.   We are experiencing a marked shift that is being fueled by faster mobile broadband connections and cheaper data service. However, a large increase has also been seen in developing nations where people have skipped over buying PCs and gone straight to mobile.

Unfortunately, the mobile arena introduces a layer of complexity that can be difficult for developers to accommodate. Mobile development is more than cross-browser, it should be cross-platform. The vast number of mobile devices makes thorough testing a practical impossibility, leaving developers nostalgic for the days when they only had to support legacy browsers.

The mobile web reintroduces several issues that have been largely ignored in recent years. First, even with 4G networks, bandwidth becomes a serious issue for mobile consumers. Additionally, mobile devices have a significantly reduced screen size, which presents screen real estate issues that have not existed since the days of projection monitors. Combine these issues with cross-platform compatibility problems, and it isn’t hard to see how mobile development is a lot like ‘stepping backwards in time’

You have a Mobile responsive site or maybe you have a mobile site and you also have an active mobile camplaign.  You should consider how a mobile app should be an important element in your mobile strategy.

Mobile application development is the process by which application software is developed for handheld devices, such as personal digital assistants, enterprise digital assistants or mobile phones. These applications can be pre-installed on phones during manufacturing, downloaded by customers from various mobile software distribution platforms, or delivered as web applications using server-side or client-side processing (e.g. JavaScript) to provide an “application-like” experience within a Web browser. Application software developers also have to consider a lengthy array of screen sizes, hardware specifications and configurations because of intense competition in mobile software and changes within each of the platforms.

As part of the development process, Mobile User Interface (UI) Design is also an essential in the creation of mobile apps. Mobile UI considers constraints & contexts, screen, input and mobility as outlines for design. The user is often the focus of interaction with their device, and the interface entails components of both hardware and software. User input allows for the users to manipulate a system, and device’s output allows the system to indicate the effects of the users’ manipulation. Mobile UI design constraints include limited attention and form factors, such as a mobile device’s screen size for a user’s hand(s). Mobile UI contexts signal cues from user activity, such as location and scheduling that can be shown from user interactions within a mobile application.

Overall, mobile UI design’s goal is primarily for an understandable, user-friendly interface. The UI of mobile apps should: consider users’ limited attention, minimize keystrokes, and be task-oriented with a minimum set of functions. This functionality is supported by Mobile enterprise application platforms or Integrated development environments (IDEs).

M-commerce (mobile commerce) is the buying and selling of goods and services through wireless handheld devices such as cellular telephone and personal digital assistants (PDAs). Known as next-generation e-commerce, m-commerce enables users to access the Internet without needing to find a place to plug in. The emerging technology behind m-commerce, which is based on the Wireless Application Protocol (WAP), has made far greater strides in Europe, where mobile devices equipped with Web-ready micro-browsers are much more common than in the United States.

In order to exploit the m-commerce market potential, handset manufacturers such as Nokia, Ericsson, Motorola, and Qualcomm are working with carriers such as AT&T Wireless and Sprint to develop WAP-enabled smart phones, the industry’s answer to the Swiss Army Knife, and ways to reach them. Using Bluetooth technology, smart phones offer fax, e-mail, and phone capabilities all in one, paving the way for m-commerce to be accepted by an increasingly mobile workforce.

As content delivery over wireless devices becomes faster, more secure, and scalable, there is wide speculation that m-commerce will surpass wireline e-commerce as the method of choice for digital commerce transactions.