A Digital Magazine is defined as digital edition in the distribution of a magazine’s content via electronic means. The digital edition must maintain the same identity of the host publication by maintaining the same brand characteristics.
When a magazine goes digital, it becomes alive. And that’s scary for some publishers. Almost immediately, ads become more valuable to advertisers because they can be clicked. Content becomes more rich because it can also be hyperlinked to references and authors on the web. Live content can be embedded into a magazine so the editorial content doesn’t stop at the final publish date.
And if you’re not ready for that kind of transition or development project, then your magazine has suddenly become ancient.
Many publishers in this situation, hurrying to keep up, launch digital replica editions. These editions are simple digital mockups that subscribers can read and download onto their mobile devices, in many cases they are PDFs. In our recent survey of digital magazine readers, this was the least desired format to read a digital magazine because their most desired feature is scrollable text, whereas most replica editions require readers to pinch and zoom in order to read the text.
To make a Digital Magzine a valuable and viable asset, we need to create something that is strategically interactive and developed to be a another tool in your marketing arsenal.
