With Facebook growing by the minute, there’s no question that it must be a part of your marketing mix. To set up your Facebook marketing foundation, however, it’s essential to create a Facebook marketing plan or strategy. Think of your strategy as a road map — the directions you need to create a thriving, active, loyal community on Facebook.
The strategy behind a Facebook marketing plan doesn’t need to be complicated, but it does need to be carefully thought out. When it comes to growing a brand on Facebook, business owners and marketers commonly become stuck, often because they overcomplicate things.
Define your Facebook marketing goals
As you think about crafting your Facebook marketing plan, understand what Facebook can do for your business. Consider these six Facebook marketing goals as you craft your new plan:
- Increasing overall exposurem your Facebook marketing plan. One of the first steps when creating your marketing plan and determining your goals is to decide on a social media budget. You’ve likely heard that social media marketing is free. Well, we’re sorry to break it to you here, but that’s not exactly the case. It can be free, but in some areas, consider spending a little money to take your campaign to a profession
- Building brand awareness
- Creating a loyal, engaged community
- Listening to your clients’ needs, interests, and feedback
- Monitoring what people are saying about your brand
- Driving action (often in the form of sales of your products or services)
These six core goals will help you shape the specific outcomes you want to achieve fro
al level. Here are three areas where you should consider spending a little money:
Branding: It is recommended that you hire a designer to create a look and feel for all your social media profiles. All your profiles should be consistent across channels and match your branding as much as possible. Finding a designer for this task is affordable and quick.
Social media consulting: It is usually recommended that entrepreneurs and businesses that are new in the social media arena spend a little money educating themselves. Although it isn’t recommended that you run out and hire someone to take over your social media activity, it is recommended that you consult a social media expert for a review of your strategy to gain feedback on and insight into your plan
Facebook Ads: The third area you may want to consider budgeting for is Facebook Ads.
