Gone are the days when YouTube was exclusively a place for one-hit, user-generated viral videos. If you’re serious about building a successful marketing campaign on YouTube, you have to consider your channel’s long-term plan.
Are you there to educate or entertain? Are you looking to increase subscribers or attract new visitors to your website?
YouTube recently changed its algorithm.
Now it gives videos and channels that retain viewers throughout an entire video more visibility in its search results and discovery.
Don’t be discouraged if you have never produced a video. You don’t need an Oscar to maximize watch-time on your videos. All you need are simple video production techniques that include effective editing, quality production, and an engaging video structure.
The key to a successful marketing campaign, even on YouTube, is creating clear and concise calls to action. Depending on the message, you can use the beginning, middle, or end of a video to direct the actions of your viewers.
Having too many prompts can cause confusion, so keep your CTAs minimal and simple. The goal is to make it as easy as possible for viewers to perform an action.
Consistently updating your channel with content will keep your channel feed active, increase your presence on YouTube, and help you build an audience. You should aim for a minimum of one video per week, but the right amount of content depends on your audience, your goals, and your content.
One simple way to create a steady stream of content is to produce shorter versions of long-form content. Build a theme around a topic and then post bite-size versions of the theme on a weekly basis. This will keep your audience engaged and coming back for more.
You’ve spent hours planning, producing, and editing just the right content for your YouTube audience. Now it’s time to grab some popcorn and watch the views roll in (Gangnam style), right? Not quite.
Remember, over 72 hours of footage is uploaded every minute on YouTube. While creating an engaging video is crucial to your success, it’s only half of the equation.
To give your videos and channel the best possible chance for success, you’ve got to optimize them.
