How to create a sitemap A sitemap of a website is similar to the table of contents of a book. Sitemaps are important because it guides web surfers to the particular part of the website they have a point of interest in. With it they would save time following links and get right to the point instead. Sitemaps are also where search engines look at if somebody is looking for a particular keyword or phrase. If you have a site map, you can most likely be searched. Creating a sitemap, now with software technology surging in, is relatively easier than before. You need not be a programming guru to be one. All need is a notepad, a program editor, and some patience. Here’s how you do it: Create the listing on a notepad. It doesn’t necessarily have to be a notepad. Any word processing program will do. First off, make sure to type in all the parts and pieces of your website. Include all pages and all links you have. Create it as if you listing the contents of your book. Make a draft first. You’re sure no to miss something out this way. Create a new page for your […]
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Marketers in 2015 will have a record-high number of technologies, channels, and tactics to choose from. The first step toward a solid strategy is finding focus amid the noise and increasing chatter, whether that noise is coming from a social network claiming to own the most valuable audience or a declaration that the one executive is now the chief officer of something new. There is an ever-increasing number of responsibilities and strategies based on the new technologies and platforms. Marketers must keep a strict focus on the metrics that matter to their business. Revenue growth was the number-one metric for surveyed marketers. Revenue growth will continue be the primary metric that marketers use in 2015 to qunatify success, while customer satisfaction is a close second: 30% of marketers say that customer satisfaction is one of their top metrics. The third most important metric was a tie between ROI, customer retention rates, and customer acquisition, demonstrating that 2015 focus will largely center on attracting customers and engaging them long-term. With so many technologies demanding substantial time and effort, marketers must evaluate which tools will be most effective for their unique business goals. There is a long list of potential channels and strategies to invest in and a longer list of marketers who currently use […]
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There’s about to be a mad rush among e-commerce merchants to remove social sharing icons from product pages. A new study from website conversion and testing platform Visual Website Optimizer (VWO) on Finnish e-commerce retailer Taloon.com found that by removing social sharing buttons from its product pages, the retailer experienced an 11.9 percent higher conversion rate over pages that contained them. That got your attention, didn’t it? Taloon’s Jani Uusi-Pantti ran an A/B test for one week to answer whether the presence of social sharing icons had any impact on the main call to action before implementing the change on the website. The answer seems to be a resounding “definitely.” This really flies in the face of most of the social media research available today. For example, most marketers believe social sharing is effective in fostering and supporting conversations with consumers, and nearly everyone is on these social media sites, right? So what was the problem? Why did Taloon’s social sharing buttons provide such a poor result? VWO and Taloon proffered a few possible reasons the sharing buttons might have had a negative impact, including a general distraction from the main goal as well as negative social proof (most of […]
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Since its inception, Facebook has seen unprecedented growth. Today Facebook is the largest online community with over 1.3 billion users. Did you know that 67% of the US Internet users are on Facebook? 66% of all sharing on iPhones actually takes place on Facebook. Here are some major changes on Facebook in 2014: Facebook started premium video ads back in March 2014 and in April, Facebook introduced a business manager tool which is designed for marketing agencies. Facebook pages also caught simpler and in June launched a layout which is a simple one column layout. Videos started to autoplay in September and video count was also introduced. In December 2014, Facebook added a call to action button for all pages. By the end of 2014, Facebook put an end to “Like-Gating” which by the way was the most used shortcut to gain likes on Facebook. So what should you be concentrating on this year? To be successful and reach her audience on Facebook, you will really have to consider paid ads. Custom audiences and look-alike audiences will be a major tool for targeting optimization. Major brands will rely on re-marketing or re-targeting to follow customers in the purchase decision. Mobile payments […]
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