Since its inception, Facebook has seen unprecedented growth. Today Facebook is the largest online community with over 1.3 billion users. Did you know that 67% of the US Internet users are on Facebook? 66% of all sharing on iPhones actually takes place on Facebook.
Here are some major changes on Facebook in 2014:
Facebook started premium video ads back in March 2014 and in April, Facebook introduced a business manager tool which is designed for marketing agencies. Facebook pages also caught simpler and in June launched a layout which is a simple one column layout. Videos started to autoplay in September and video count was also introduced. In December 2014, Facebook added a call to action button for all pages. By the end of 2014, Facebook put an end to “Like-Gating” which by the way was the most used shortcut to gain likes on Facebook.
So what should you be concentrating on this year?
To be successful and reach her audience on Facebook, you will really have to consider paid ads. Custom audiences and look-alike audiences will be a major tool for targeting optimization. Major brands will rely on re-marketing or re-targeting to follow customers in the purchase decision. Mobile payments and e-commerce will finally arrive on Facebook in a major way. You need to be ready.
So if you need to have a better understanding on how Facebook can be a part in your online marketing strategy, give us a call at 416 – 7 81 – 3006.
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