eBooks

To successfully market your business and boost revenue you need to use every tool in your arsenal. It’s no secret that social media has taken hold as one of the most powerful and cost-effective marketing avenues out there, but there’s another offshoot of the tech boom that has tremendous hidden potential as well – eBooks. By following the right steps, you can write and publish eBooks and use them to significant effect in your overall marketing strategy. If you’ve never written one, or if you have but aren’t sure how to take advantage of its marketing capabilities, read on for some helpful pointers.

Most standard eBooks are in PDF form, but publishing yours in an EPUB format may actually be more beneficial, mainly because it’s mobile-friendly. Consider getting some software online, converting your eBook into both formats, and offering your readers a choice. Using eBooks to market your business is a great complement to your current marketing initiatives, just make sure you’re crafting them to attract the most readers – and potential customers – as possible.

A Digital Magazine is defined as digital edition in the distribution of a magazine’s content via electronic means. The digital edition must maintain the same identity of the host publication by maintaining the same brand characteristics.

When a magazine goes digital, it becomes alive. And that’s scary for some publishers. Almost immediately, ads become more valuable to advertisers because they can be clicked. Content becomes more rich because it can also be hyperlinked to references and authors on the web. Live content can be embedded into a magazine so the editorial content doesn’t stop at the final publish date.

And if you’re not ready for that kind of transition or development project, then your magazine has suddenly become ancient.

Many publishers in this situation, hurrying to keep up, launch digital replica editions. These editions are simple digital mockups that subscribers can read and download onto their mobile devices, in many cases they are PDFs. In our recent survey of digital magazine readers, this was the least desired format to read a digital magazine because their most desired feature is scrollable text, whereas most replica editions require readers to pinch and zoom in order to read the text.

To make a Digital Magzine a valuable and viable asset, we need to create something that is strategically interactive and developed to be a another tool in your marketing arsenal.

A webinar is an online event that is hosted by an organization/company and broadcast to a select group of individuals through their computers via the Internet.

A webinar is sometimes also referred to as a “webcast”, “online event” or “web seminar”.

A webinar allows a speaker from the hosting organization/company to share PowerPoint presentations, videos, web pages or other multimedia content with audiences that can be located anywhere.

Webinars typically have audio and visual components. The visual component of a webinar is shared through a web conferencing tool or Internet browser. The audio portion of a webinar is usually broadcast through the audience’s computers (through speakers and media players) or through the telephone.

A webinar also allows the hosting organization/company to interact with an audience. The audience can ask the speaker or moderator (who is leading the webinar) questions in real-time through an instant messaging tool or e-mail.

Webinars have become an effective instrument in the promotion of a brand, company, product and/or service.  You bring the conversation to the potential customer in an upfront and personal way.

A live webcast means taking the media and broadcasting it in real time over the Internet. Live media streams are generally provided by a means called true streaming. Live streaming sends the information straight to the computer or device without saving the file to a hard disk.

Basically, audio or video content from an audio/visual system (such as a video camera) is transferred to streaming software running on the host’s computer. The content is encoded and then sent to a specialized server known as a content delivery network (CDN). The CDN distributes and delivers the media onto the Internet – either as a live broadcast, or as “on demand” for later access.

Potential end-users are able to view or listen to a webcast because a media publishing program on their computers (such as RealPlayer or Windows Media Player).This program decodes or converts the data stream from the CDN. Webcasting is already being leveraged by companies of all sizes in order to expand the reach and impact of key events, meetings and messages. Depending upon the nature of your business, you can use live streaming or on-demand videos in numerous ways.

You can offer live-motion training classes and product information to your customers, partners and employees
You could use the technology to illustrate and promote your products and services or make live announcements, host online meetings, or spread awareness about various events to promote your services or products