To successfully market your business and boost revenue you need to use every tool in your arsenal. It’s no secret that social media has taken hold as one of the most powerful and cost-effective marketing avenues out there, but there’s another offshoot of the tech boom that has tremendous hidden potential as well – eBooks. By following the right steps, you can write and publish eBooks and use them to significant effect in your overall marketing strategy. If you’ve never written one, or if you have but aren’t sure how to take advantage of its marketing capabilities, read on for some helpful pointers.
Most standard eBooks are in PDF form, but publishing yours in an EPUB format may actually be more beneficial, mainly because it’s mobile-friendly. Consider getting some software online, converting your eBook into both formats, and offering your readers a choice. Using eBooks to market your business is a great complement to your current marketing initiatives, just make sure you’re crafting them to attract the most readers – and potential customers – as possible.
