Who will you reach on Twitter? How will you reach them? How can you tell if you’ve done a good job? Target with precision, connect directly with your audience and make sure you hit the mark. Research shows that when someone follows you on Twitter, they not only see your Tweets – they also take actions that benefit your business.
For example, followers share positive experiences about the businesses they follow with their own networks, Retweet your Tweets, and are more likely to purchase from you in the future. These actions may be explained by the fact that 85% of Twitter users say they feel more connected to small and medium-sized businesses (SMBs) after following them.*
To help increase followers and build an engaged, connected audience, we’ve made it easy to create campaigns that accelerate your relevant follower growth. Once you’ve acquired these new followers, you can continue to engage with them over time. To accomplish your business goals on Twitter, you’ll need a strategic yet flexible approach. Twitter is a real-time platform but it is also possible to plan ahead. Build a firm foundation that still allows your business to adapt to the moment.
