A live webcast means taking the media and broadcasting it in real time over the Internet. Live media streams are generally provided by a means called true streaming. Live streaming sends the information straight to the computer or device without saving the file to a hard disk.
Basically, audio or video content from an audio/visual system (such as a video camera) is transferred to streaming software running on the host’s computer. The content is encoded and then sent to a specialized server known as a content delivery network (CDN). The CDN distributes and delivers the media onto the Internet – either as a live broadcast, or as “on demand” for later access.
Potential end-users are able to view or listen to a webcast because a media publishing program on their computers (such as RealPlayer or Windows Media Player).This program decodes or converts the data stream from the CDN. Webcasting is already being leveraged by companies of all sizes in order to expand the reach and impact of key events, meetings and messages. Depending upon the nature of your business, you can use live streaming or on-demand videos in numerous ways.
You can offer live-motion training classes and product information to your customers, partners and employees
You could use the technology to illustrate and promote your products and services or make live announcements, host online meetings, or spread awareness about various events to promote your services or products
